Following a multi-million pound re-development, Livingston Designer Outlet wanted to showcase the improvements that had been made and re-position the outlet as a high end shopping experience.
The advert needed to be aspirational yet attainable, highlighting the improvements that have been made in a subtle and classy way.
With a large crew, including a stylist, make up artist, gaffer, producer, director of photography and director, and a cast that included a lead model, pianist and over 30 extras, the advert hugely surpassed the clients expectations.
Motor Depot have commissioned many TV adverts over the years, with a view that they don’t want to create adverts that focus just on prices and sales messages. Instead, they want adverts that blend their sales offering with a humorous situation.
In this advert, we hired a classroom, twenty children and an actress to play a teacher. What follows is a scenario, perfectly acted out by the cast, that can be resolved by purchasing a car from Motor Depot.
Both cast and crew had a lot of fun making this and we like to think that comes across loud and clear when watching the final advert.
Agency: PAB Studios
Motor Depot had already advertised their ‘Smart Drive’ product in several ways before this advert and felt that a new approach, using animation, would be a great way of promoting themselves.
The finished animation is both fun and informative with the animated assets created re-purposed for use in store, on line and in outdoor advertising. This cohesive approach really lifted the brand with a consistent look and feel achieved across all touch points.
Agency: PAB Studios
Queen Alexandra Sixth Form wanted to differentiate themselves with a bold TV advert that was completely different to what viewers typically expert when it comes to a School or College promo.
By combining a striking animation style with bold messaging and an electric track this TV advert instantly stood out when it was first broadcast, appealing to their target demographic.
Airfair had been on TV for some time, historically taking a straight forward, no frills approach to messaging. Whilst it had been successful, a new strategy was required to take the campaign to the next level.
Combining 2D character animation with a bespoke track, the ‘flightless birds’ creative proved very impactful with the assets re-purposed for use both online and outdoor. Memorable, fun and with a solid message at its core the advert easily cut through the noise.
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